Working on a project this week, but I can take a break to spit some fire about Female Shepard.
I love Female Shepard, or FemShep as she is known to her fans. A lot of girls love her, and some guys love her too. I’ve seen a few articles about how great and under-appreciated she is, and it’s true. The released stats say that 80% of players play as male.
That statistic raises a few questions: does it count people who have characters of both genders? Multiple playthroughs? Unfinished games? But those questions don’t really matter. The more important question is this: How many more people would play as female Shepard if they knew she was an option?
How many people have overlooked Mass Effect because marketing primarily shows a single generic male face for the main character? If I go to the Mass Effect 2 homepage right now, there is no indication that I can play as a female, or even that traditional RPG dialogue is part of the gameplay. If I click on “game info” the features list doesn’t even reference character customization at all, not even as a bullet point. There’s not even a reference to “gender’ or “female” in the FAQ. Now let’s go to ME1’s slightly clunky and outdated page. The Game Information page at least acknowledges the concept of Roleplaying, but still fails to mention anywhere that you can play as a female. You have to find your way to the gameplay videos section to find any evidence of her existence. Even then it’s not explicitly stated, you just happen to click on one video and hey, there’s a girl. The evidence is pretty well hidden; it took me almost ten minutes to find it again to post that link, and I knew for sure that it existed and what I was looking for!
The main Mass Effect 2 site also doesn’t do a great job of conveying the aspects of Mass Effect that might appeal more to female players: the incredibly well-written dialogue and character interactions. On the front page the only hint that Mass Effect is an RPG comes from this single line: “Control your conversation with physical moments of intense action,” If I saw that page without foreknowledge of Mass Effect, that would sound like a description of quicktime events rather than a fully voiced dialogue and personality system.
The fixes for this are easy: add a picture somewhere on the website front page that has a big, easily visible picture of the primary male Shepard and a smaller picture of femshep with the caption “customize your character” or “play as male or female.” Add a bullet point to the Game Info section that says “Customize your class, gender, and background!” The focus would still be on the iconic male version of Shepard, but right now there’s no clear reason for someone interested in the game to even suspect that a female version of Shepard exists.
Beyond updating the game’s website, and hopefully giving the ME3 box the same treatment, I would also suggest a small, intensely targeted advertising push designed to raise awareness of Femshep’s existence among female-friendly gamers. It could incorporate banner ads that feature a female Shepard, with those ads linking to a page on the ME2 site that includes some description of the character customization process and a gameplay video similar to those ME1 ones, featuring a female Shepard. This push could be focused exclusively on webcomics and blogs whose readership has a decent female population, like Girl Genius or Johnny Wander. I was personally inspired to finish ME1 and buy ME2 by Johnny Wander’s ME2 Romance parody comics. The comment thread accompanying that blog has a particularly telling post: “I used to think that Mass Effect was just one dumb shoot-em-up which unfortunately wasted the gorgeous graphics. Thanks to you I can see there’s a lot more.” If it takes a fan comic two years after your game’s release to showcase major features of your game, something is terribly wrong, and some targeted web advertising may be the way to fix it.
Some fans of Female Shepard made a thread about promoting her more on the official Bioware boards. There was a lot of back and forth arguing because hey! it’s the internet! One poster responded to the ruckus with this: “I see you guys really wanting this, but it seems more like if it were to be done, it would be to please 30-70 people.”
I don’t want Bioware to make people aware of FemShep to please me. They already have me. I already believe that Mass Effect 1 & 2 are, collectively, the best game ever made.
FemShep fans don’t want Bioware to publicize Female Shepard in order to feed our egos, or validate us in some way. We want their campaign to reach people like us, who are, as yet, unreached. I am completely serious when I say that I feel poorer for having spent three years of my life not knowing the wonder that is Mass Effect. I have never loved any game as much as I love this one. I have never fanned this hard over ANYTHING, in the history of me, and I fan really hard over a lot of things.
I think there are probably thousands, maybe hundreds of thousands of girls out there who play RPGs, but don’t realize that Mass Effect is a heavily story-and-character-based RPG where you can play as a female commander who saves the universe (with optional romantic adventures). And yes there’s some shooting in there, but it’s actually not-that-scary. It’s totally do-able, even if you’ve never played a shooter before. I used to be a big anime fan, and having that background helps. I’ve been in a convention center with 10,000 other girls, most of whom play games. I’ve seen them with my own eyes. talked with them, so I have evidence of their existence. I’ve been on a panel where two girls and a guy teach a mix-gendered room about the history of the Megami-tensei series. I’ve seen a girl spend hundreds of hours on a fan translation of a falcom RPG. These girls are hungry for stories. They are hungry for heroes.
And they don’t know about Mass Effect.
And that makes me SAD.